@font-face{font-family:Bebas Neue;font-style:normal;font-weight:400;font-display:swap;src:url(../media/2039e8342bda6056-s.0h2amv7e1wlhq.woff2)format("woff2");unicode-range:U+100-2BA,U+2BD-2C5,U+2C7-2CC,U+2CE-2D7,U+2DD-2FF,U+304,U+308,U+329,U+1D00-1DBF,U+1E00-1E9F,U+1EF2-1EFF,U+2020,U+20A0-20AB,U+20AD-20C0,U+2113,U+2C60-2C7F,U+A720-A7FF}@font-face{font-family:Bebas Neue;font-style:normal;font-weight:400;font-display:swap;src:url(../media/fabcf92ba1ccea36-s.p.0lwj123ije5i..woff2)format("woff2");unicode-range:U+??,U+131,U+152-153,U+2BB-2BC,U+2C6,U+2DA,U+2DC,U+304,U+308,U+329,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD}@font-face{font-family:Bebas Neue Fallback;src:local(Arial);ascent-override:117.32%;descent-override:39.11%;line-gap-override:0.0%;size-adjust:76.72%}.bebas_neue_daadd5a-module__iB6bQq__className{font-family:Bebas Neue,Bebas Neue Fallback;font-style:normal;font-weight:400}.bebas_neue_daadd5a-module__iB6bQq__variable{--font-bebas:"Bebas Neue", "Bebas Neue Fallback"}
:root{--black:#0a0a0a;--steel:#161616;--steel-2:#1f1f1f;--orange:#ff8c00;--orange-deep:#e07a00;--bone:#f5f0e6;--bone-dim:#c8c2b5;--line:#2e2e2e;--mute:#8a8a82;--display:var(--font-bebas), "Bebas Neue", "Arial Narrow", sans-serif;--serif:Cambria, Georgia, "Times New Roman", serif;--sans:Calibri, "Segoe UI", system-ui, -apple-system, sans-serif}*{box-sizing:border-box;margin:0;padding:0}html{scroll-padding-top:90px}body{background:var(--black);color:var(--bone);font-family:var(--sans);-webkit-font-smoothing:antialiased;font-size:17px;line-height:1.55;overflow-x:hidden}a{color:inherit;text-decoration:none}::selection{background:var(--orange);color:var(--black)}section[id],div[id]{scroll-margin-top:90px}header{z-index:50;-webkit-backdrop-filter:blur(16px);border-bottom:1px solid var(--line);background:#0a0a0aeb;position:sticky;top:0}.nav{justify-content:space-between;align-items:center;max-width:1320px;margin:0 auto;padding:20px 40px;display:flex}.wordmark{line-height:0;display:block}.site-logo{object-fit:contain;width:auto;height:32px;display:block}.nav-links{align-items:center;gap:40px;display:flex}.nav-links a:not(.btn){font-family:var(--sans);letter-spacing:.02em;color:var(--bone);font-size:15px;font-weight:600;transition:color .18s;position:relative}.nav-links a:not(.btn):hover{color:var(--orange)}.btn{background:var(--orange);color:var(--black);font-family:var(--display);letter-spacing:.12em;border:1px solid var(--orange);cursor:pointer;text-transform:uppercase;align-items:center;gap:12px;padding:16px 28px;font-size:17px;line-height:1;transition:background .18s,border-color .18s,transform .18s,box-shadow .18s;display:inline-flex}.btn .arrow{margin-top:-1px;font-size:18px;transition:transform .22s;display:inline-block}.btn:hover{background:var(--bone);border-color:var(--bone);transform:translateY(-1px);box-shadow:0 8px 24px #ff8c0026}.btn:hover .arrow{transform:translate(5px)}.btn:active{transform:translateY(0)}.btn-ghost{color:var(--bone);border:1px solid var(--bone-dim);background:0 0}.btn-ghost:hover{background:var(--bone);color:var(--black);border-color:var(--bone)}.btn-sm{letter-spacing:.1em;padding:11px 20px;font-size:14px}@media (max-width:820px){.nav{padding:16px 24px}.nav-links{gap:20px}.nav-links a:not(.btn){display:none}}.hero{grid-template-columns:1.05fr 1fr;align-items:center;gap:80px;max-width:1320px;margin:0 auto;padding:90px 40px 100px;display:grid}.eyebrow{font-family:var(--sans);letter-spacing:.25em;text-transform:uppercase;color:var(--orange);align-items:center;gap:14px;margin-bottom:28px;font-size:13px;font-weight:700;display:flex}.eyebrow:before{content:"";background:var(--orange);width:36px;height:2px}h1.hero-title{font-family:var(--display);letter-spacing:.005em;color:var(--bone);margin-bottom:32px;font-size:clamp(56px,8.5vw,132px);line-height:.92}h1.hero-title .accent{color:var(--orange);font-style:italic;font-family:var(--serif);letter-spacing:-.02em;font-size:.78em;font-weight:400}.hero p.lede{max-width:500px;color:var(--bone-dim);margin-bottom:44px;font-size:20px;line-height:1.5}.hero-ctas{flex-wrap:wrap;gap:14px;display:flex}@media (max-width:960px){.hero{grid-template-columns:1fr;gap:60px;padding:60px 24px 80px}}.slot-frame{background:var(--steel);border:1px solid var(--line);padding:32px;position:relative}.slot-frame-top{justify-content:space-between;align-items:flex-start;margin-bottom:8px;display:flex}.slot-caption-main{font-family:var(--display);letter-spacing:.08em;color:var(--bone);font-size:18px}.slot-caption-sub{font-family:var(--serif);color:var(--bone-dim);margin-top:4px;font-size:14px;font-style:italic}.live-badge{font-family:var(--display);letter-spacing:.2em;color:var(--orange);align-items:center;gap:8px;font-size:14px;display:flex}.live-dot{background:var(--orange);border-radius:50%;width:8px;height:8px;animation:1.6s ease-in-out infinite pulse}@keyframes pulse{0%,to{opacity:1;box-shadow:0 0 #ff8c0099}50%{opacity:.5;box-shadow:0 0 0 8px #ff8c0000}}.slot-helper{color:var(--bone-dim);border-bottom:1px solid var(--line);margin:14px 0 22px;padding-bottom:18px;font-size:13px}.slot-helper strong{color:var(--bone);font-weight:600}.grid-wrap{font-family:var(--sans);grid-template-columns:70px repeat(7,1fr);gap:4px;display:grid}.grid-wrap .col-label{letter-spacing:.15em;color:var(--bone-dim);text-align:center;text-transform:uppercase;padding:6px 0;font-size:11px;font-weight:600}.grid-wrap .row-label{font-family:var(--display);letter-spacing:.1em;color:var(--bone);align-items:center;padding-right:8px;font-size:16px;display:flex}.slot{aspect-ratio:1/1.1;border:1px solid var(--line);color:var(--black);letter-spacing:.05em;background:#fff;justify-content:center;align-items:center;font-size:10px;transition:all .4s;display:flex;position:relative;overflow:hidden}.slot.filled-1{background:var(--orange);color:var(--black);border-color:var(--orange)}.slot.filled-2{color:var(--bone);background:#5b5b57;border-color:#5b5b57}.slot.filled-3{background:var(--black);color:var(--bone);border-color:var(--black)}.slot .brand{font-family:var(--display);letter-spacing:.05em;font-size:11px}.slot-legend{border-top:1px solid var(--line);letter-spacing:.12em;color:var(--bone-dim);text-transform:uppercase;flex-wrap:wrap;gap:24px;margin-top:22px;padding-top:18px;font-size:12px;font-weight:600;display:flex}.legend-item{align-items:center;gap:8px;display:flex}.legend-swatch{width:12px;height:12px}.legend-swatch.s1{background:var(--orange)}.legend-swatch.s2{background:#5b5b57}.legend-swatch.s3{background:var(--black)}.legend-swatch.s4{border:1px solid var(--line);background:#fff}.stats-section{background:var(--steel);border-top:1px solid var(--line);border-bottom:1px solid var(--line);padding:80px 0}.stats-head{max-width:1320px;margin:0 auto 48px;padding:0 40px}.stats-head h3{font-family:var(--display);letter-spacing:.02em;color:var(--bone);font-size:clamp(36px,4.2vw,56px);line-height:1}.stats-head h3 em{font-family:var(--serif);color:var(--orange);font-style:italic;font-weight:400}.stats-inner{grid-template-columns:repeat(4,1fr);gap:0;max-width:1320px;margin:0 auto;padding:0 40px;display:grid}.stat{border-left:1px solid var(--line);padding:0 32px}.stat:first-child{border-left:none;padding-left:0}.stat .num{font-family:var(--display);letter-spacing:.01em;color:var(--bone);margin-bottom:12px;font-size:72px;line-height:1}.stat .num.orange{color:var(--orange)}.stat .label{letter-spacing:.15em;text-transform:uppercase;color:var(--bone-dim);font-size:12px;font-weight:600}@media (max-width:820px){.stats-inner{grid-template-columns:repeat(2,1fr);gap:40px 0}.stat:nth-child(3){border-left:none;padding-left:0}.stat .num{font-size:56px}}section.block{max-width:1320px;margin:0 auto;padding:140px 40px}.section-eyebrow{font-family:var(--sans);letter-spacing:.25em;text-transform:uppercase;color:var(--orange);align-items:center;gap:14px;margin-bottom:28px;font-size:13px;font-weight:700;display:flex}.section-eyebrow:before{content:"";background:var(--orange);width:36px;height:2px}h2{font-family:var(--display);letter-spacing:.005em;color:var(--bone);margin-bottom:32px;font-size:clamp(52px,6.5vw,100px);line-height:.95}h2 em{font-family:var(--serif);color:var(--orange);font-size:.85em;font-style:italic;font-weight:400}.whitespace-block{background:var(--black)}.whitespace{grid-template-columns:1fr 1.2fr;align-items:center;gap:80px;display:grid}.big-zero{font-family:var(--display);color:var(--orange);letter-spacing:-.04em;font-size:clamp(220px,32vw,460px);line-height:.78}.zero-col{align-items:flex-end;gap:clamp(12px,2vw,28px);display:flex}.zero-aside{font-family:var(--serif);color:var(--bone);white-space:nowrap;flex-shrink:0;margin-left:10%;padding-bottom:.12em;font-size:clamp(17px,2vw,32px);font-style:italic;line-height:1}.whitespace-copy p{color:var(--bone-dim);margin-bottom:24px;font-size:22px;line-height:1.5}.whitespace-copy p:first-of-type{font-family:var(--serif);color:var(--bone);font-size:30px;font-style:italic}.competitor-list{border-top:1px solid var(--line);margin-top:48px;padding-top:28px}.competitor-label{font-family:var(--sans);letter-spacing:.2em;text-transform:uppercase;color:var(--mute);margin-bottom:16px;font-size:12px;font-weight:700}.comp-names{flex-wrap:wrap;gap:36px;display:flex}.comp{font-family:var(--display);letter-spacing:.05em;color:var(--bone);font-size:22px}.comp:after{content:"· outdoor";font-family:var(--serif);color:var(--mute);letter-spacing:0;margin-left:8px;font-size:13px;font-style:italic}@media (max-width:960px){.whitespace{grid-template-columns:1fr;gap:40px}}.how-band{background:var(--steel-2);border-top:1px solid var(--line);border-bottom:1px solid var(--line)}.how-grid{grid-template-columns:repeat(3,1fr);gap:24px;margin-top:64px;display:grid}.how-card{background:var(--black);border:1px solid var(--line);padding:44px 36px;transition:border-color .3s,transform .3s;position:relative;overflow:hidden}.how-card:hover{border-color:var(--orange);transform:translateY(-4px)}.how-card .step-num{font-family:var(--display);color:var(--orange);letter-spacing:.02em;margin-bottom:20px;font-size:96px;line-height:1;display:block}.how-card .step-label{font-family:var(--sans);letter-spacing:.25em;text-transform:uppercase;color:var(--bone-dim);margin-bottom:24px;font-size:12px;font-weight:700}.how-card h3{font-family:var(--display);letter-spacing:.02em;color:var(--bone);min-height:2.1em;margin-bottom:22px;font-size:36px;line-height:1.05}.how-card p{color:var(--bone-dim);font-size:15px}@media (max-width:820px){.how-grid{grid-template-columns:1fr}}.audience-block{background:var(--bone);color:var(--black)}.audience-block h2{color:var(--black)}.audience-block .section-eyebrow{color:var(--orange-deep)}.audience-block .section-eyebrow:before{background:var(--orange-deep)}.aud-rows{margin-top:48px}.aud-row{border-top:1px solid #0a0a0a2e;grid-template-columns:80px 280px 1fr 180px;align-items:center;gap:32px;padding:44px 0;display:grid}.aud-row:last-child{border-bottom:1px solid #0a0a0a2e}.aud-num{font-family:var(--display);color:var(--orange-deep);letter-spacing:.1em;font-size:28px}.aud-name{font-family:var(--display);letter-spacing:.02em;color:var(--black);font-size:40px;line-height:1}.aud-pitch{font-family:var(--serif);color:#1a1a1a;font-size:19px;line-height:1.45}.aud-link{text-align:right;font-family:var(--display);letter-spacing:.12em;color:var(--orange-deep);border-bottom:2px solid var(--orange-deep);justify-self:end;padding-bottom:6px;font-size:16px;transition:color .2s,border-color .2s}.aud-link:hover{color:var(--black);border-color:var(--black)}@media (max-width:960px){.aud-row{grid-template-columns:1fr;gap:14px;padding:36px 0}.aud-link{text-align:left;justify-self:start}}.network{grid-template-columns:1fr 1.1fr;align-items:center;gap:80px;margin-top:56px;display:grid}.city-list{flex-direction:column;display:flex}.city{border-bottom:1px solid var(--line);grid-template-columns:1fr auto;align-items:baseline;gap:24px;padding:28px 0;display:grid}.city:first-child{padding-top:0}.city-name{font-family:var(--display);letter-spacing:.03em;color:var(--bone);font-size:44px}.city-name .sub{color:var(--mute);letter-spacing:.05em;font-size:.55em}.city-stores{font-family:var(--display);color:var(--orange);letter-spacing:.06em;font-size:24px}.city-stores .lbl{color:var(--bone-dim);font-size:12px;font-family:var(--sans);letter-spacing:.2em;text-transform:uppercase;margin-left:6px;font-weight:600}.city-bar{background:var(--line);grid-column:1/-1;height:4px;margin-top:14px;position:relative;overflow:hidden}.city-bar>span{background:var(--orange);position:absolute;top:0;bottom:0;left:0}.reach{background:var(--steel);border:1px solid var(--line);padding:44px 40px;position:relative}.reach-tag{font-family:var(--sans);letter-spacing:.25em;text-transform:uppercase;color:var(--orange);margin-bottom:22px;font-size:12px;font-weight:700}.reach-headline{font-family:var(--display);color:var(--bone);letter-spacing:.01em;margin-bottom:18px;font-size:clamp(40px,4.5vw,64px);line-height:.98}.reach-headline .r-strong{color:var(--bone)}.reach-headline .r-orange{color:var(--orange)}.reach-flow{font-family:var(--serif);color:var(--mute);border-bottom:1px solid var(--line);letter-spacing:.02em;margin-bottom:28px;padding-bottom:20px;font-size:15px;font-style:italic}.reach-grid{grid-template-columns:1fr 1fr;gap:0;display:grid}.r-cell{border-bottom:1px solid var(--line);padding:22px 24px 22px 0}.r-cell:nth-child(odd){padding-right:24px}.r-cell:nth-child(2n){border-left:1px solid var(--line);padding-left:24px}.r-cell:nth-last-child(-n+2){border-bottom:none;padding-bottom:4px}.r-cell:nth-child(-n+2){padding-top:4px}.r-num{font-family:var(--display);color:var(--orange);letter-spacing:.01em;margin-bottom:10px;font-size:clamp(48px,5.2vw,72px);line-height:1}.r-num .r-pct{color:var(--bone);letter-spacing:.02em;font-size:.55em}.r-lbl{font-family:var(--display);letter-spacing:.08em;color:var(--bone);margin-bottom:4px;font-size:16px}.r-sub{font-family:var(--serif);color:var(--mute);font-size:13px;font-style:italic;line-height:1.4}.reach-footnote{border-top:1px solid var(--line);font-family:var(--serif);color:var(--mute);margin-top:28px;padding-top:20px;font-size:13px;font-style:italic}@media (max-width:960px){.network{grid-template-columns:1fr;gap:56px}.reach{padding:32px 24px}.reach-grid{grid-template-columns:1fr}.r-cell:nth-child(2n){border-left:none;padding-top:22px;padding-left:0}.r-cell{border-bottom:1px solid var(--line)!important;padding-right:0!important}.r-cell:last-child{border-bottom:none!important}}.closing{background:var(--orange);color:var(--black);text-align:center;justify-content:center;align-items:center;min-height:80vh;padding:100px 40px;display:flex}.closing-inner{max-width:1100px;margin:0 auto}.closing h2{color:var(--black);font-size:clamp(56px,8vw,120px)}.closing h2 em{color:var(--black);font-family:var(--serif);font-style:italic}.closing p{font-family:var(--serif);color:#0a0a0ad9;max-width:620px;margin:32px auto 48px;font-size:22px;font-style:italic}.closing .btn{background:var(--black);color:var(--orange);border-color:var(--black);padding:20px 44px;font-size:20px}.closing .btn:hover{background:var(--bone);color:var(--black);border-color:var(--bone);box-shadow:0 8px 24px #00000026}footer{background:var(--black);border-top:1px solid var(--line);padding:70px 40px 40px}.foot-inner{grid-template-columns:2fr 1fr 1fr 1fr;gap:48px;max-width:1320px;margin:0 auto;display:grid}.foot-logo{object-fit:contain;width:auto;height:44px;display:block}.foot-tag{font-family:var(--serif);color:var(--bone-dim);margin-top:10px;font-size:16px;font-style:italic}.foot-col h4{font-family:var(--display);letter-spacing:.22em;color:var(--orange);margin-bottom:18px;font-size:14px}.foot-col a{color:var(--bone-dim);padding:6px 0;font-size:15px;transition:color .2s;display:block}.foot-col a:hover{color:var(--orange)}.foot-bottom{border-top:1px solid var(--line);max-width:1320px;color:var(--mute);letter-spacing:.05em;justify-content:space-between;margin:60px auto 0;padding-top:26px;font-size:12px;display:flex}.foot-bottom a{color:inherit;text-underline-offset:2px;text-decoration:underline;transition:color .2s}.foot-bottom a:hover{color:var(--orange)}@media (max-width:820px){.foot-inner{grid-template-columns:1fr 1fr}.foot-bottom{flex-direction:column;gap:12px}}@media (prefers-reduced-motion:reduce){*,:before,:after{transition:none!important;animation-duration:.001ms!important}}button.btn{appearance:none;text-align:inherit;margin:0}button.aud-link{cursor:pointer;background:0 0;border-top:none;border-left:none;border-right:none}.foot-col button{color:var(--bone-dim);cursor:pointer;text-align:left;background:0 0;border:none;padding:6px 0;font-family:inherit;font-size:15px;transition:color .2s;display:block}.foot-col button:hover{color:var(--orange)}
.demo-modal-backdrop{z-index:100;-webkit-backdrop-filter:blur(4px);background:#0a0a0ad9;justify-content:center;align-items:center;padding:16px;display:flex;position:fixed;inset:0}.demo-modal-panel{z-index:1;border:1px solid var(--line);background:var(--steel);width:100%;max-width:32rem;padding:32px;position:relative;box-shadow:0 24px 48px #0006}.demo-modal-close{color:var(--mute);cursor:pointer;background:0 0;border:none;padding:4px 8px;font-size:24px;line-height:1;transition:color .18s;position:absolute;top:16px;right:16px}.demo-modal-close:hover{color:var(--bone)}.demo-modal-title{font-family:var(--display);letter-spacing:.06em;text-transform:uppercase;color:var(--bone);padding-right:32px;font-size:32px}.demo-modal-subtitle{color:var(--mute);margin-top:8px;font-size:14px}.demo-modal-form{flex-direction:column;gap:16px;margin-top:28px;display:flex}.demo-modal-field label{font-family:var(--sans);letter-spacing:.14em;text-transform:uppercase;color:var(--mute);margin-bottom:6px;font-size:11px;font-weight:700;display:block}.demo-modal-field input,.demo-modal-field textarea{border:1px solid var(--line);background:var(--black);width:100%;font-family:var(--sans);color:var(--bone);padding:10px 12px;font-size:14px}.demo-modal-field input::placeholder,.demo-modal-field textarea::placeholder{color:var(--mute)}.demo-modal-field input:focus,.demo-modal-field textarea:focus{outline:2px solid var(--orange);outline-offset:2px}.demo-modal-field textarea{resize:vertical;min-height:100px}.demo-modal-error{color:var(--orange);font-size:14px}.demo-modal-success{margin-top:28px}.demo-modal-success p{color:var(--bone);margin-bottom:16px;font-size:18px}.demo-modal-honeypot{opacity:0;pointer-events:none;position:absolute;left:-9999px}.demo-modal-form .btn,.demo-modal-success .btn{text-align:center;justify-content:center;width:100%}

