Retail Media · DOOH · Pakistan

The shelf
has a screen
now.

AdBazaar owns the digital advertising layer inside Pakistan's hypermarkets, cash & carry, and convenience chains. Brands reach the shopper at the moment of choice — by the week, by the tier, by the aisle.

Slot inventory
DHA Cash & Carry · Lahore
LIVE
One store, one week. Each box is an ad slot — brands pick the days and times they want to run
Mon
Tue
Wed
Thu
Fri
Sat
Sun
MORN
PEPSI
open
JAZZ
PEPSI
open
UNL
PEPSI
AFT
JAZZ
PEPSI
open
UNL
JAZZ
PEPSI
open
EVE
PEPSI
UNL
PEPSI
JAZZ
PEPSI
UNL
JAZZ
Pepsi
Jazz
Unilever
Open
The market

The street is taken.
The store is open.

PKR 10.8B
DOOH market · 2025
52%
YoY growth
1,200+
Brands buying DOOH
0
In-store today

— until now

The white space

Every screen
is on the street.

Pakistan has 4,900+ digital advertising screens. They live on billboards, pole signs, and bridge panels — outside, while you drive past.

Not one of them is inside the store, where the purchase actually happens.

Today's DOOH operators — all outdoor
MegamediaChinabDigiPrimeCityscape
How it works

Inventory, structured.

01
The slot

One week. One shelf moment.

Brands buy by the calendar week — Monday through Sunday — in fifteen-second slots that loop six at a time. No partial weeks, no fractional buys; the commitment matches how brands plan their flights.

02
The tier

Morning, afternoon, evening.

Three dayparts mapped to the shopper. Mornings catch the commute. Afternoons catch the run-in. Evenings catch the full weekly basket. Brands pick the tier that fits the buyer.

03
The catchment

Premium, mid, mass.

Pricing scales with the neighbourhood — DHA and Gulberg at 1.5×, Johar Town and NESPAK at 1.2×, mass catchments holding the floor at 1.0×. One network, rolling out Pakistan-wide.

Who it's for

Three audiences.
One network.

01
Brands
Reach the shopper 30 feet from the shelf, not 30 minutes from the store. Weekly buys, transparent pricing, every screen owned and operated.
Plan a flight →
02
Retailers
Turn unused ceiling and aisle space into recurring revenue. 20% of every slot sold, with zero capex and zero operational lift on your side.
Host a network →
03
Investors
Pakistan's retail media layer is still PKR 0. The street is taken; the store is not. Pre-seed open — 150 locations by Month 6.
Request the deck →
The network

Three cities.
One network.

Lahore
108 stores
Karachi
95 stores
Islamabad / Rawalpindi
67 stores
What 270 stores unlock
From 270 stores
to 5.7M shoppers.
→ Becomes
5.7M
Weekly shopper impressions
Network-wide footfall, Mon → Sun
2,160
Digital screens
Owned, operated, monitored live
65%
In premium catchments
DHA, Gulberg, Bahria, Cantt
7/7
Days of continuous trading
3 dayparts, 6-slot loop, always-on
Projected at full year-one network · 270 locations

Buy the aisle.
Not the highway.

30-minute walkthrough of the network, pricing, and live inventory. We bring the slot map; you bring the brand.

Book a demo